Branding, Design, Development, Strategy
The Healthy Populations Institute (HPI) is a research institute at Dalhousie University that works to improve the health of Atlantic Canadians, as well as to achieve health equity, by reducing inequities. The challenge for WeUsThem was to create a rebrand, increase engagement, and perform marketing and public relations duties.
Our work included rebranding HPI, increasing engagement, doing public relations, creating marketing collateral, such as banners, posters, pamphlets, and brochures, and customizing social media branding and communications. We achieved significant results, with the Minister of Health becoming involved with the project and the launch, announcing new strategic initiatives for the Institute.
