Advertising, AOR, Branding, Communications/PR, Design, Development, Strategy
The challenge was to create a resource to help students transition from high school to post-secondary education. There were not many accessible supports for first-year college/university students, until the launch of Transitions.
A landmark first nationally, Transitions is for first-year students transitioning from secondary to post-secondary education (high school to college/university). It provides students with easily accessible information on various topics, including time management, relationships, sexual health, mental illness, suicide, addictions, and more. The interactive app encompasses the pocket version of Transitions, enables social interaction through Twitter, Facebook and YouTube, with contextual videos integrated within the app, allows the user to make direct calls to 911 or the Kids Help Phone, in the event of an emergency, and provides an assessment to gauge whether it would be necessary for the user to seek out help. It’s currently being hailed across Canada as a seminal resource, which has led other countries to inquire about Transitions, with translations now being requested in Arabic, Chinese, Portuguese, and Spanish, to name a few. Our goal when creating Transitions was to make it extremely accessible for youth, parents/guardians, educators and health care professionals. The Mental Health Commission of Canada, The Kids Help Phone, Jack Project, the Government of Nova Scotia and the Government of Canada all provided their overwhelming support and endorsement for Transitions. Currently, Transitions is being rolled out across graduating classes in school districts nationally, as well as in universities across Canada.
