AOR, Branding, Communications/PR, Design, Development, Strategy
WeUsThem’s challenge was to create a sub-brand for The Academy. The new sub-brand needed to fit into its parent brand, but also be its own unique identity. Another challenge was to create a tool to collect and analyze feedback from participants.
The Academy is an international conference with global experts in the field, geared towards youth, parents, educators, healthcare providers, and anyone seeking out more information on Adolescent Mental Health. As there has never been an identity for The Academy, WeUsThem was tasked with creating and building a sub-brand that would align well with The Academy’s parent brand. We were also asked to take on the co-hosting, as well as the event management, of the Intersections of Art, Mental Health & Recovery. With our help, The 2014 Academy brought around the largest turnout, with the highest net return in revenues, which will further support additional research in the field. Our creation, Engagement 101, collects and analyzes the data from the participant surveys. Our tool aided in the analysis of feedback from participants, and supported the notion that this event was well-received, and thoroughly enjoyed.
